The Show Goes On!
Challenge
Build excitement and awareness for a highly anticipated debut, while sustaining audience engagement beyond opening night.
Solution
The campaign paired the UK’s first Branded Takeover with the high-performing Runway Wheel, striking the perfect balance between impact and sustained visibility. With standout viewability and above-benchmark engagement, the formats kept audiences returning for encore after encore.
The Results
Takeover Click Through Rate Benchmark: 1%
Takeover Creatives per Page View Benchmark: 3.5
Runway CTR Benchmark: 0.8%